Is Coffee the New Lunch?

older man at a coffee shop

When you’re an entrepreneur, it’s important to have regular touchpoints with your network. Even if you aren’t currently doing business, staying in contact with network connections ensures that you’re top of mind when a need arises.

There are many ways to stay connected with business contacts, from drawn out sales calls to quick touchpoints over phone or Zoom. While you’re likely to incorporate a variety of approaches into your marketing flow, consider making the networking coffee one of your core strategies. Here are five reasons to prioritize networking coffees as an entrepreneur:

  1. Coffee is convenient for everyone. Grabbing a coffee is often quick, convenient, and low-stakes for everyone involved. It can be worked into the schedule at any time of day (morning, lunchtime, afternoon) and usually implies a quick chat rather than a long, drawn out meeting. This saves you time and effort, and also makes it an easier yes for your connections and prospects.
  2. Coffee is good on your budget. When you’re running a small business, every expense counts. Taking clients out for happy hour or lunch can quickly snowball into a decent check; coffee, however, usually stays relatively cheap. Your small business bookkeeper will congratulate you when they see how much money you’re saving by keeping your networking touchpoints low-cost!
  3. Coffee can help you build local connections. While Starbucks is always an option, coffee also offers a great opportunity to shop small and support local. If you start frequenting the same coffee shops for your networking meetings, the staff may even get to know you and find ways to support you and your endeavors. By shopping small, you’re positioning yourself as a community-minded business owner, which may attract new opportunities and unexpected business connections.

The Best Way to Keep Business Rolling? Schedule Coffee.

While it may seem trivial in the moment, scheduling regular coffee meetups ensures that you’re staying connected to your network even when work gets busy. It’s one of the best insurance plans for continued work even after you finish your current big project.

P.S. – Looking for additional ways to save time and money as an entrepreneur? Consider partnering with an outside bookkeeper! We manage your monthly financial tasks so that you can focus your energy on the tasks that matter most. To learn more about our bookkeeping services for entrepreneurs, visit our services page.

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What’s the Difference Between Xero and QuickBooks?

Potential clients often ask why we prefer Xero to QuickBooks (although we use both). We feel Xero is a more robust cloud-based software, and the better accounting system for small businesses and entrepreneurs. Why? Its customizable dashboard is well-organized, easy to read and simple to navigate; you can display current bank balances, your Account Watchlist (which highlights where you’re spending the most) and what bills need paying soon; everything to do with running your business is found in the Business module, including options for invoicing, preparing quotes and making payments. Xero calls itself “The Beautiful Accounting Software,” which applies most to their reports: attractive, highly-readable and just a few clicks away. Xero is more user friendly–with a minimalist user experience, it is intuitive. We used QuickBooks in the past, but once we switched to Xero, there was no going back. Comparing Xero to QuickBooks, Xero is simply more fun.