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The MacDaddy sales metric – Sales Payback Period

March 20, 2017

One of the best gauges of your business’s ability to scale, is this metric, Sales Payback Period (SPP). SPP sets up a ratio between customer...Read More

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On Speculation

March 13, 2017

It’s ok to speculate. That business plan in your hand. It’s a narrative about how the future will turn out. Speculation launches us into valuable...Read More

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The Accelerator Dilemma

March 9, 2017

The folks who run accelerators, typically require nontechnical founders to find a technical co-founder. The thinking, is that adding a coder (ideally...Read More

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Situation

February 26, 2017

What’s your situation? What is your capacity, today, to pursue a new opportunity? If something exciting, or life-changing comes your way, can you...Read More

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Gross Margin

February 20, 2017

Gross Margin, perhaps our favorite accounting metric here at BookWerksTM, is calculated by subtracting what your product or service cost you (Cost of...Read More