How Companies are Using IGTV

How Companies are Using IGTV

Instagram recently released a new feature on their app called IGTV that shows vertical full screen videos, up to an hour long, for the accounts you follow. Instagram’s CEO and Founder Kevin Systrom describes the feature as “Just like turning on the TV, IGTV starts...
5 Tips for Customer Retention

5 Tips for Customer Retention

In the restaurant industry especially, repeat customers make up a significant amount of your business. According to investor and entrepreneur Gary Vaynerchuk, the likelihood of a first time customer returning to a restaurant that they enjoyed, is about 40%. If they...
Social Media Tactics for Restaurants

Social Media Tactics for Restaurants

How do people find new restaurants to try? Most people turn to the internet! While having a presence on sites like Yelp is a must, restaurants should also have a presence on social media. Whether you choose to use Facebook, Instagram, Twitter, or a combination of...
Common Mistakes of Restaurant Accounting

Common Mistakes of Restaurant Accounting

Let’s say you have a great homemade pizza recipe and you want to open a restaurant. You’re a great cook, but you have no business experience. Restaurants are known to be one of the most difficult businesses to start. According to a study done by The Ohio State...